Reliance Retail to rope in kirana stores as franchise partners to fulfill JioMart orders

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New Delhi: Mukesh Ambani-owned Reliance Retail is set to rope in local kirana stores as franchise partners to fulfill orders placed on its ecommerce platform JioMart. Reliance Retail will exit from the direct sale of packaged food, grocery and FMCG products. The kirana stores will sell these products to consumers in their respective neighbourhoods.

The Economic Times citing two industry executives aware of the plans mentioned in a report that the kiranas will source goods from Reliance or elsewhere. In the case of products ordered on JioMart and not in stock with the kiranas — which typically sell the 300-400 most popular items — Reliance Retail will supply them and the margins will be shared equally. However, Reliance will continue with the sale of perishables such as fruits and vegetables from its stores or fulfilment centres, the business daily mentioned.

Further Reliance Retail has decided to shelve its B2B