Retail store launches and royal beginnings – The Hindu
A round-up of what’s been happening in India and around the world, from The Hindu Weekend desk
Charu Parashar and others
Let’s list the brave Indian designers who are launching stores during the pandemic. Arpita Mehta and Anita Dongre introduced new flagships during the festive month (in Mumbai and in Hyderabad’s Banjara Hills, respectively). And then there is Charu Parashar. Marking 15 years in the fashion industry, she opened her store in Mehrauli earlier this month. Niloufer, her festive edit, “draws inspiration from the last princesses of the Ottoman Empire”. However, the collection — which includes ethnic wear like shararas, lehengas and ruffle saris as well as jackets, kaftans and skirts — reflects a different story. We see geometric Aztec patterns and vintage florals, interspersed with resham mirror work and zari. On going ahead with the launch, Parashar says, “Downsizing the retail footprint was a step in dealing with the current economic upheaval, but I feel things have stabilised since October.” She adds that while the digital format can enhance reach and provide information, if one is talking bridalwear, “you need to visit a store”. For those who choose to disagree, the entire collection is also available on charuparashar.com, starting from ₹20,000.
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