The holiday season is under way in El Dorado and so is a promotional campaign that encourages residents in the city and Union County and visitors in surrounding areas to check off their Christmas gift lists by patronizing local businesses.

The latest edition of the El Dorado Insider, which was distributed last week, focuses on the Hometown Holidays’ theme in conjunction with the overarching promotional campaign for a slate of downtown, holiday activities that kicked off Thursday with the Downtown Holiday Lighting Ceremony and will continue over the next few weeks.

The activities are presented by Main Street El Dorado and the Downtown Business Association in a partnership with Murphy USA.

While speaking with the El Dorado Advertising and Promotion Commission earlier this month, Don Hale, president and founder of the Diamond Agency, the commission’s ad agency of record, said the fourth-quarter edition of the Insider features home decorating and Christmas traditions, food and holiday events, with an emphasis on retail shopping.

The Diamond Agency publishes the quarterly magazine and the A&P commission provides funding to help cover publishing and distribution costs.

Hale acknowledged that travel has been slowed this year by the coronavirus (COVID-19) pandemic and is expected to remain sluggish, at least through the first quarter of 2021.

Consequently, distribution of the 2020 holiday edition of the Insider was concentrated within a narrower radius outside El Dorado.

“It’s not that we’re not inviting here but the majority that we typically mail outside the area, we focused on a 30-mile radius around El Dorado