Comcast will open a new Xfinity customer retail store in Hixson at noon Friday.

The 3,000 square-foot facility, located in the Hixson Shopping Center at 5550 Highway 153, features interactive displays and lounge-like seating areas where visitors can explore all Xfinity products, from internet, video and connected home solutions to Xfinity Mobile. The store is the second of its kind to be added in Chattanooga.

“We’re proud to bring this new retail setting and enhanced level of service to customers in Hixon and Greater Chattanooga” said Jason Gumbs, regional senior vice president at Comcast. “This latest Xfinity store opening is another milestone in our larger campaign to offer a simpler and more convenient retail experience.”

The store will be open for business Monday through Saturday, from 9 a.m. to 7 p.m., and Sunday from noon to 5 p.m.

Xfinity stores are designed strategically by product area —Xfinity Mobile, Xfinity X1, Xfinity Home and Xfinity Internet – so customers can see the company’s products in action. Xfinity Mobile is a key part of Xfinity stores – customers can purchase new mobile phones, or bring their own Apple devices and choose a flexible data plan based on their individual needs – electing to pay by the gig or choose unlimited service.

Discover xFi, the Xfinity personalized home Wi-Fi experience, and learn how to view and control network devices through the app, site or voice remote in the Xfinity Internet zone. X1, the next generation video platform, is featured in a living room environment, so customers