For some, it might still be too early to mention the C word but many retailers will be pinning their hopes on a decent festive season in order to recuperate the revenues they lost during this rather tumultuous year.

If that’s you, you’ve come to the right place. Think of this as an early advent calendar… a few little seasonal SEO gifts to help you prepare your business for Christmas. And no, it’s not too late!

1. Google Analytics review

Use analytics to review your website’s performance last year. How did people reach your site, what did they do once they got there, and what products/areas of your site did particularly well? You might have some great blog posts that drove lots of traffic, or some product comparisons that you could quickly update and reshare on social media. Or if you got a lot of referral traffic from a third-party link (perhaps a Christmas gift guide), you could contact the site owner or journalist to ask if you can be included again this year.

2. Review meta

Depending on the size of your site, you might not have time to restructure your entire meta content (page title, description and headers) but you could pick an area or a range of products that you think might be well suited to the Christmas market (or contrary to that, an area that has historically been underperforming).

Whilst reviewing the meta, you should also check that the on-page content is