German discount grocer Aldi will expand its Southern California footprint Thursday, Oct. 22 with the opening of its first store in Burbank.

The market at 687 N. Victory Blvd. will open at 8 a.m. with regular hours of 9 a.m. to 9 p.m. from then on.

The opening is part of the company’s plan to become the third-largest U.S. grocery retailer by store count by the end of 2022. Aldi has more than 2,000 supermarkets across 36 states. ranked Walmart as the nation’s largest grocer in 2019, with 4,253 stores operating as Walmart or Sam’s Club. Kroger ranked second, with 2,759 stores operating under the Kroger, Harris Teeter and Smith’s banners. Albertson’s was third, with 2,323 stores operating as Albertsons, Safeway or Vons.

Low prices

Burt P. Flickinger III, managing director for the retail consulting firm Strategic Resource Group, said Aldi’s discount pricing continues to gain traction among Southland shoppers.

“They are the acknowledged low-price leader across California — and across America,” he said. “It’s really the main store for staples like milk and fresh produce.”

Flickinger says a family of five with a pet can save $3,000 to $5,000 a year by shopping at Aldi.

ALDI has held the title of “value leader” among U.S. grocery stores for the past 10 years, according to annual consumer surveys conducted in 2011-18 and in 2020 by Market Force Information.

Tom Cindel, group director of operations and logistic for Aldi’s Moreno Valley region, said the company’s growth is all about accessibility.

“We are focused