When will you get a real career?

When will you stop working nights and weekends?

When do you plan to use your college degree?

Those who work in retail are familiar with these questions. For most, it makes them feel like the career they love was all just an accident. Ron Thurston knows that feeling very well.

But now Ron is working to change the narrative. He wrote Retail Pride as a guide for every retail employee, manager, and multi-store leader looking to accelerate their potential and grow their career. Ron wants to help readers discover a sense of belonging in the words of someone who has been a champion for the industry and shares their journey. I recently caught up with Ron to learn what inspired him to write the book and his favorite idea he shares with readers.

Published with permission from the author.

What happened that made you decide to write the book? What was the exact moment when you realized these ideas needed to get out there?

Three things happened in my life in the summer of 2019 that made me decide to write this book:

First, on the weekend of my 55th birthday, I was diagnosed with bladder cancer at the end of May. While the severity of the tumor was relatively low, coming face-to-face with my legacy inspired me into action. I didn’t just think about doing more things or checking off a list; I wanted
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